Dazzly launches Marketplace to widen business services

Dazzly has released a new Marketplace in Auckland to add digital and offline business services inside its website builder. The move is meant to make Dazzly a broader operating layer for customers, with third-party services spanning advertising, SEO, payments, signage and accounting. Why it matters: - Dazzly is trying to move beyond website-building software and become a broader business operating layer. - The Marketplace gives customers a single place to access both Dazzly services and third-party providers. - The expansion could make Dazzly more useful for small businesses that want software, marketing, payments and consulting in one ecosystem. What happened: - Dazzly officially released its Marketplace on June 17, 2026, in Auckland, New Zealand. - The Marketplace is available inside the Dazzly website builder. - Dazzly said the release expands access to digital and offline business services. - Lewis Anderson, Dazzly co-founder, said the expansion strengthens Dazzly’s position as a complete business operating layer rather than only website-builder software. The details: - Initial Marketplace services include digital advertising. - The Marketplace includes search engine optimization consultation. - Payments software and hardware are part of the initial offering, bringing external payment layers into the Dazzly ecosystem. - Vehicle and business signage are included as offline marketing services. - Small business accountant services are also part of the Marketplace. - Existing software support and integrations are listed on the Dazzly Integrations page. - Dazzly says the Marketplace is designed to serve customers ranging from sole traders to large manufacturers. - The company says the added services increase choice and optionality for customers using Dazzly. Between the lines: - The Marketplace signals a push toward platform lock-in by making Dazzly more central to day-to-day business operations. - The mix of digital and offline services suggests Dazzly is targeting business needs beyond pure web publishing. - The strategy could help Dazzly differentiate itself from website builders that stop at design and hosting. What’s next: - Dazzly is likely to keep adding services and providers as the Marketplace matures. - Customers can sign up free and create a website through Dazzly . - Dazzly also directs users to its social channels for updates, including LinkedIn, Instagram, Facebook, YouTube, TikTok and X. The bottom line: - Dazzly is broadening its product from website builder to business services hub, aiming to become a more essential layer in how customers run their companies.